E-commerce Solutions

E-Commerce Solutions

At Y&S legal we help you to navigate the realm of e-commerce and the problems arise during the day to day business activities conducted through e-commerce, we assist in the following spheres:

• Seller frauds: Deceptive practices by some sellers, such as misrepresenting products or engaging in unethical business practices.
• Fake Reviews: Manipulation of customer reviews to boost product ratings.
• Credit card frauds: Unauthorized use of credit card information for online purchases.
• Identity Theft: Hackers gain access to customer accounts, potentially leading to unauthorized purchases and misuse of personal information.
• Phishing: Fraudulent attempts to obtain sensitive information by posing as a trustworthy entity through emails or websites.
• Social Media Scams: Fraudulent schemes on social media platforms that trick users into making purchases or revealing sensitive information.
• Listing and Unblocking listing of the product on the E-Commerce platforms: In today’s time, if you want to purchase a product, then you do not need to step out of the comfort of your home, such type of services are provided by many E-Commerce platforms, like Amazon, Flipkart, Myntra, Snapdeal, Ajio, etc. this type of facility helps not only the purchaser but also the seller There are several compelling reasons why selling products online can be beneficial such as Wider Reach, 24/7 Availability, Eliminates of expensive physical store setups, Increased Flexibility, Sellers can access valuable data on customer behavior, sales trends, and marketing effectiveness and sellers can expand and grow without limitations.z
• Listing of a New product on Amazon: If one individual or a business organization want to sell their products or goods on an E-commerce platform, for example Amazon, then by following the step-by-step process, you can list their product on such platform:
  Step 1: Login to Amazon Seller Central – Go to the Inventory Tab – Click on Add a Product;
  Step 2: Start by searching with the products name or the Barcode number (also known as ISBN, UTC or EAN number)- Enter the product name in the search bar and click on the search button, if the product of your choice does not come up in the search result, it means product does not exist on Amazon.in, then you have to click on create a new listing to add a new product for this you need to keep the following information that is 1. Product Title, 2. Product description, 3. Product images, 4. Barcode, 5. Price and 6. Quantity – browse for the category in which you want to add your product (For example, Fashion, Home & Kitchen, Electronic, etc.) – Click on select – if not able to find your category in the list, then it means the category is gated and requires an approval from Amazon to proceed – for this you can click on learn more, in the Note section given above the list of product categories, here you need to start filing basic product details, or enable advance view option to provide more product details which will help you to enhance the listing , enter information like Vital Info, Variations, Offer, Images, description of the product, enter the relevant product search terms under the Keyword tab and enter more details in the more details tab-
  Step 3: Click Save and Finish – after following all the instruction, you will be able to list your product on Amazon.in. You will also be able to see a confirmation message.
  How to proceed if your listing is blocked by Amazon: What to do if your listings get suspended, blocked, and banned by the Amazon, due to the reason that your Trademark is identical or deceptively similar to the mark of other, or the design of products/goods is similar to the design of other or the product you are selling, its patent is owned by someone else, then in such cases you need to follow these steps:
  Step 1: Know if your listing can be reinstated or not: Go to the Manage Inventory Page and check the status and the colour of the icon next to the status. If the icon is red, then it means you cannot relist your product and yellow icon means it can be relisted. In case, red icon appears then you need to create a Removal order, otherwise, Amazon will destroy your listing after 30 of it getting blocked. 
  Step 2: Next, is to identify the reason, for this you will receive the email or you can go to the Seller Central Help Page, add your ASIN (Amazon Standard Identification Number) and Amazon will state the reason.
  Step 3: Next step is to Contact Amazon Support and ask them the reason for the blocked listing and what should be followed next.
  Step 4: If you do not get an adequate response from the Amazon, then next step is to make an appeal, for this you have to follow these steps: Go to Performance in Seller Central and choose Account Health. After choosing the problem in the Product Policy Compliance column, click “Appeal.” Follow the instructions within the page to submit your appeal or modify the details on your listing to comply with selling policies.
• Advising on various aspects of IPR related to E-Commerce Platforms such as:
  – Brand Impersonation: Unauthorized sellers imitate reputable brands, selling counterfeit or substandard products;
  – Cyber Squatting/Domain Squatting: the practice of registering, trafficking in, or using an Internet domain name, with a bad faith or mala fide intent to profit from the goodwill of a trademark belonging to someone else.
• Data privacy Policy
  – Drafting and review of policies
  – Data Processing Agreements